Why should you hire My Industry Brand to build and manage your Healthcare Website?

Health care professionals need a positive online presence as much, if not more, then they need a phone or mailbox. The internet and a website is the primary communication tool with potential patients, colleagues, and clients. It has become a near requirement for growing a business and managing your information and reputation.

If you are either planning to create a website, or currently have one, My Industry Brand helps make you, your practice, or your healthcare business successful by creating a user-friendly website. MIB has one of the best and experienced web development teams producing intuitive, beautiful, and engaging websites that rank highly in search results drawing people to the website, and content that keeps visitors coming back and you and your practice or business top of mind.

Our development team is always updated in global development best practices. Our web developers make customized websites that exceed client expectations while minimizing their time and involvement. We effectively use the latest tools and techniques to design high quality, well-functioning websites. We strategically examine you or your company’s background, motivations, location, preferences, target audience, nature of business etc. before designing a particular website. Our development team is highly flexible and quickly adaptable to any changes, and most of the time we update our websites weekly to keep users and search engines interested and traffic increasing.

Today the website development and design world are competitive – we know developing websites is not enough. Your website needs to be easily accessible to the potential clients/patients via search engines such as Google. My Industry Brand ensures this is the case, and always optimizes the website from each search engine’s perspective through various techniques. We help increase the traffic and point potential customers to your website by applying ethical, updated, and effective SEO strategies on your website.

Along with SEO, presence and regular updates on the Social Media SMM channels are also important to attract potential interest, patients, and customers. We increase your social media presence by creating regular posts, updates, and through connecting with the target audience. We link your website to social media sites. We create seamless ways to build and grow relationships with users.

With many years of experience in healthcare and website design in the healthcare sector, My Industry Brand is quickly becoming the gold standard of online branding in the healthcare space, with a focus on healthcare website design, search engine optimization, and social media marketing. My Industry Brand offers a range of marketing, branding and creative services to healthcare practitioners and healthcare businesses of every size globally.

Social Media – Appropriate Use by Physicians

CPSO
College of Physicians and Surgeons

College of Physicians and Surgeons

Social Media – Appropriate Use by Physicians
The term ‘social media’ refers to web and mobile technologies and practices that people use to share content, opinions, insights, experiences, and perspectives online. There are many prominent examples of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, and blogging sites, among many others.

Social media can be used for both personal and professional purposes. Many physicians are now using social media in their practices to interact with colleagues and patients, to seek out medical information online, and to share content with a broad audience. Whether engaging in social media for personal or professional use, the nature of these platforms, which are highly accessible, informal, and public, raise important questions about the steps physicians should take to uphold their important professional obligations while online.

Purpose
This document provides guidance to physicians about how to engage in social media while continuing to meet relevant legal and professional obligations. This document is not a policy, nor does it establish any new expectations for physicians that are unique to social media. Rather, this document clarifies how existing professional expectations can be met in the social media sphere.

College position on social media
The College’s position is that physicians are expected to comply with all of their existing professional expectations, including those set out in relevant legislation, codes of ethics, and College policies, when engaging in the use of social media platforms and technologies. If physicians do so, the College recognizes that social media platforms may present important opportunities to enhance patient care, medical education, professional competence, and collegiality, among other potential benefits.

Relevant professional expectations
Legal and professional expectations that govern medical practice are set out in the College’s Practice Guide, policies, and relevant legislation. A number of these obligations are relevant to the use of social media by physicians, and are articulated below. These obligations are not unique to social media, but apply to medical practice in general, and must be met by all physicians. They are as follows:

1. Comply with all legal and professional obligations to maintain patient privacy and confidentiality.
2. Maintain appropriate professional boundaries with patients and those close to them.
3. Maintain professional and respectful relationships with patients, colleagues, and other members of the health-care team.
4. Comply with relevant legislation with respect to physician advertising.
5. Comply with the law related to defamation, copyright, and plagiarism when posting content online.
6. Avoid conflicts of interest.

Guidelines
In order to satisfy the above professional expectations while engaging in social media, it is recommended that physicians:

1. Assume that all content on the Internet is public and accessible to all.
2. Exercise caution when posting information online that relates to an actual patient, in order to ensure compliance with legal and professional obligations to maintain privacy and confidentiality. Bear in mind that an unnamed patient may still be identified through a range of other information, such as a description of their clinical condition, or area of residence.
3. Refrain from providing clinical advice to specific patients through social media. It is acceptable, however, to use social media to disseminate generic medical or health information for educational or information sharing purposes.
4. Protect their own reputation, the reputation of the profession, and the public trust by not posting content that could be viewed as unprofessional.
5. Be mindful of their Internet presence, and be proactive in removing content posted by themselves or others which may be viewed as unprofessional.
6. Refrain from establishing personal connections with patients or persons closely associated with them online, as this may not allow physicians to maintain appropriate professional boundaries and may compromise physicians’ objectivity. It is acceptable to create an online connection with patients for professional purposes only.
7. Refrain from seeking out patient information that may be available online without prior consent.
8. Read, understand, and apply the strictest privacy settings necessary to maintain control over access to their personal information, and social media presence undertaken for personal purposes only.Remember that social media platforms are constantly evolving, and be proactive in considering how professional expectations apply in any given set of circumstances.

Endnotes
1. Personal Health Information Protection Act, 2004, S.O. 2004, c. 3, Schedule A (hereinafter PHIPA), the CPSO’s Confidentiality of Personal Health Information policy.
2. For more information please see the CPSO’s Maintaining Appropriate Boundaries and Preventing Sexual Abuse and Treating Self and Family Members policies.
3. The duty of physicians to maintain professional and respectful relationships is set out in the CPSO’s Physician Behaviour in the Professional Environment policy, and the Practice Guide.
4. For more information on physician advertising, please see Part II of O.Reg., 114/94, enacted under the Medicine Act, 1991, S.O. 1991, c. 30.
5. For example, Copyright Act, R.S.C. 1985, c. C-42.
6. For more information on conflicts of interest, please see Part IV of the General, O. Reg., 114/94, and the CPSO’s Practice Guide.
7. A breach of confidentiality may be deemed to have occurred if the facts available are sufficient for the patient to be identified, even if only by themselves. This is consistent with the definition of “identifying information” in section (4)2 of PHIPA.
8. Clinical advice is defined as advice of a clinical nature that is directed toward a specific individual to address a medical concern. It is distinct from general health information that is not patient-specific, but disseminated to a general audience for education or information sharing purposes.
9. Be mindful that once information has been posted online, it may be difficult or impossible to remove. Reasonable steps should be taken to remove information that has been posted by one’s self or others.
10. Some physicians may find it preferable to maintain a separate online presence for their personal and professional networks. For more information on maintaining appropriate professional boundaries, please see the CPSO’s Maintaining Professional Boundaries and Preventing Sexual Abuse policy, Treating Self and Family Members policy, and Dialogue article “Maintaining Boundaries.”
11. Patients are entitled to a reasonable expectation of privacy. While physicians are expected to adhere to all of their relevant legal obligations under PHIPA with respect to the collection of personal health information, they should also refrain from seeking out other types of non-protected information online without prior consent

Dr. Snapchat: One Dentist’s Journey Toward Social Media Stardom

snapchat blog

snapchat blog

Daniel Rubinshtein has the social media presence of a wannabe celebrity, featuring Vines of him slo-mo walking through Manhattan while talking on his phone (hashtagged #dentist and #modeling), a clip from Kanye West’s Yeezy Season 3 show at Madison Square Garden, and a shot of him lounging poolside at swanky tropical resorts. The pomp and swagger are at odds with his avatar: a Snapchat Boo-R code, featuring nothing but a set of pristinely maintained teeth.

Daniel Rubinshtein is a dentist. People don’t usually choose dentists by how glamorous their vacations are, or how good they look in a distressed Yeezy sweatshirt, but Rubinshtein is working to change that.

A TOOTHY TWITTER AVATAR

I discovered Dr. Rubinshtein not because I was looking for someone to examine my molars, but because, while scrolling through Twitter, I was served one of his promoted tweets: “Follow me on Snapchat [finger gun emoji] DRubinshtein [ghost emoji] and I will follow you back. Looking forward to connecting and answering you!” Imagine, a dentist who follows back!

Attached to the tweet was a video from Rubinshtein’s Snapchat account, in which he read and answered questions from fellow Snapchatters. At first, I assumed the Q & A session was just a way for Rubinshtein to get more desperate followers, but when I watched a few, he mostly seemed to be answering questions about, well, dentistry.

Rubinshtein isn’t the first doctor to attempt to create a social media brand. The plastic surgeon Michael Salzhauer, known as “Dr. Miami,” is infamous for broadcasting the surgeries he performs on Snapchat. Salzhaur’s Snapchat account is more Nip/Tuck (butt lifts, boob jobs, lip augmentations) to Rubinshtein’s educational PSAs. Still, their function is similar: by letting anyone with a smartphone look into their offices and operating rooms, Rubinshtein and Salzhaur are giving people a glimpse at what it’s really like to be one of their patients.

This, lest you think otherwise, is largely a marketing move. These doctors are selling themselves as brands to people who enjoy the voyeuristic fun of Bravo, and, you know, might also be in the market for a health care provider.

THESE DOCTORS ARE SELLING THEMSELVES AS BRANDS

But there’s also an unexpected kindness behind the strategy. Patients who feel uncomfortable in the sterile environment of a doctor’s office might find it easier to talk over Snapchat from the comfort of their couch. “Believe it or not, even in this day and age, people are very scared of the dentist,” Rubenshtein said, when I called him recently. “I’m not very scary-looking, but some people have had bad experiences. Often the first thing I hear from people is, ‘Oh I hate the dentist, it’s nothing personal.’”

Rubinshtein thinks platforms like Snapchat and Vine have the power to quell some of these fears. Although he offers free in-person consultations, he views the Snapchat Q&As as the first step for people who aren’t yet ready to step into a dentist’s office. It’s hard to say for certain if the dental care questions Rubinshtein receives on Snapchat, a platform rife with puppy filters and Kylie Jenner, are sincere or trollish. Questions like, “I have one tooth left, can you help me?” could either be genuine queries from nervous people seeking help and a little empathy, or a gaggle of teens giggling behind a screen, their mouths full of braces-perfected teeth. Rubinshtein tells me he can never tell for sure which questions are real, though he thinks “about 95 percent” of them are. But it doesn’t really matter anyway, because even the trolls will get a sincere answer from Rubinshtein.

When much of what appears on social networks tends to be dry and cynical, designed for little more than to spur jokes or arguments, Rubinshtein’s internet presence feels like an antidote. He operates with a kind of aggressive idealism, doubling down on his insistence that branding himself is really just a way to get people the help they need.

But it’s also a way for Rubinshtein to test out his Seth MacFarlane-like joke set. Some of his jokes might come off as brutish, like one “Netflix and drill” Instagram post that he later edited to the far less pithy (but also more appropriate) “Netflix and dentistry.” “I’m always battling where to draw the line,” he said. “As a healthcare professional, there’s always this line I don’t want to cross over.”

On our phone call, he repeats what seems to be one of his several mantras (maybe you’ve heard it): “knowledge is power.” Rubenshtein says that by having active Snapchat, Twitter, Vine, and Instagram accounts, he hopes to show patients that he’s a real person, not just a doctor. He wants people to know him, not as a dentist but as a human. A human who can also clean your teeth, and make a mean Vine.